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Fixed Operations

Increase Service Absorbtion Rate With Ease. 

Fixed Operations

Increase Service Absorbtion Rate With Ease. 

Increase service absorbtion rate with digital.

On the wish list of most dealers: “My website and search efforts are all about sales, sales, sales! All I have on my site for fixed ops is a service appointment form!”…we heard the market loud and clear.

Helping our clients increase their service and parts business entails a multi-pronged approach. We continually find and partner with third party companies that offer online technologies that we can implement on our clients’ behalf. We also work with our clients and their advertising agencies to develop advertising and marketing strategies that drive vehicle owners to their service department and their website. We then help our clients track exactly which campaigns and which advertising sources generated more ROs and which underperformed.

The whole is greater than sum of the parts.

Increasing your fixed ops entails a wholistic approach. Why would a vehicle owner choose your service department over that of your competitor or an independent repair shop? We put ourselves in the mind of service customers in your immediate market and compare you to your competition. Should I trust my car to your dealership? If so, what do your customers have to say about you? Do you offer a better value? If so, show me why. Would I find you more convenient? If so, what would my experience be like at your service department? Would my car be in the hands of better technicians on your lifts? These are just a few of the questions we ask to help put together a comprehensive strategy to increase your fixed ops business which in turn can help increase your inventory turn.

The whole is greater than sum of the parts.

Increasing your fixed ops entails a wholistic approach. Why would a vehicle owner choose your service department over that of your competitor or an independent repair shop? We put ourselves in the mind of service customers in your immediate market and compare you to your competition. Should I trust my car to your dealership? If so, what do your customers have to say about you? Do you offer a better value? If so, show me why. Would I find you more convenient? If so, what would my experience be like at your service department? Would my car be in the hands of better technicians on your lifts? These are just a few of the questions we ask to help put together a comprehensive strategy to increase your fixed ops business which in turn can help increase your inventory turn.

The story within the numbers.

We’re probably starting to sound like a broken record here, but, at the end of the day, it’s all about the numbers. We analyze what’s working and what’s failing to produce. Numbers tells us what we need to know in order to increase the numbers that matter in your service and parts departments: ROs and actual revenue.