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Intelligent Paid Search 

Micro-targeted and hyper-relevant SEM that connnects

Intelligent Paid Search 

Micro-targeted and hyper-relevant SEM that converts

Exact Match Paid Search

One of the few universal truths in the auto retail industry is that Paid Search budgets keep going up as competition for the top spots and the best key phrases increase. What makes the increase in spend more painful is that there is little to no increase in market share and no real way to track the results. We’re here to fundamentally change the way the auto dealers spend money on search engines. We applied our deep and broad knowledge of search engine marketing to our proprietary software platform Alchemy which enables us to use complex and sophisticated technologies to lower costs and increase conversions by matching your ads, exactly, to what the car shopper is telling you they looking for.

Another basic and fundamental truth is that before a car shopper ever searches for a car or lease offer that a dealership can help them with, they’ve done their research at the OEM sites, read reviews on third party sites and know exactly what they want down to the level of Trim and vehicle equipment. This challenge to the industry, offers a great competitive advantage if you have the knowledge and technology to execute on the customer’s demand for details. 

Higher ROI through higher quality

It’s intuitively obvious that the closer your ad matches their search, the more likely they will click on your ad instead of your competitor’s ad. What you may not know, however, is that if your text ads closely matches the car shopper’s search terms, you can pay less for a click than your competition, while occupying a higher ad position. In other words if we give them what they’re asking for not only will we increase the quality of your traffic we’ll also increase the total quantity of traffic for a given budget

Yes, Google wants to get paid, so how much we’re willing to spend on a click is critically important. However, Google also wants to make sure people keep coming back and use it as their preferred search engine for future searches…so it’s willing to give preferential treatment to exceptionally good ads with exceptionally high quality landing pages that match what the customer is looking for.

Higher ROI through higher quality

It’s intuitively obvious that the closer your ad matches their search, the more likely they will click on your ad instead of your competitor’s ad. What you may not know, however, is that if your text ads closely matches the car shopper’s search terms, you can pay less for a click than your competition, while occupying a higher ad position. In other words if we give them what they’re asking for not only will we increase the quality of your traffic we’ll also increase the total quantity of traffic for a given budget.

Yes, Google wants to get paid, so how much we’re willing to spend on a click is critically important. However, Google also wants to make sure people keep coming back and use it as their preferred search engine for future searches…so it’s willing to give preferential treatment to exceptionally good ads with exceptionally high quality landing pages that match what the customer is looking for.

How and why does this happen?

Although it requires sophisticated technology to execute, the concept behind our technology is a simple one. If you offer the car shopper a tailored experience from the time they see your ad to the time they get to your website, you’ll get preferential treatment from Google and in the end, you’ll spend less money for each click so your current budget gets more clicks and you get more eyeballs on your inventory.

With our proprietary technology, named Alchemy for good reason, not only can we match the customer’s search intent down to the vehicle trim level, when they click on your ad, the next thing they see are vehicles that match their exact search which makes it easy to find “My Car”.

How and why does this happen?

Although it requires sophisticated technology to execute, the concept behind our technology is a simple one. If you offer the car shopper a tailored experience from the time they see your ad to the time they get to your website, you’ll get preferential treatment from Google and in the end, you’ll spend less money for each click so your current budget gets more clicks and you get more eyeballs on your inventory.

With our proprietary technology, named Alchemy for good reason, not only can we match the customer’s search intent down to the vehicle trim level, when they click on your ad, the next thing they see are vehicles that match their exact search which makes it easy to find “My Car”.