Analyzing Your Data
Hello attribution, goodbye confusion.
Analyzing Your Data
Hello attribution, goodbye confusion.
Tracking Your Marketing ROI
The beauty of operating on a holistic digital ecosystem is that you get to collect cateogires of data and intelligence from your marketing efforts, that would otherwise be impossible. Since our software platform dynamically manages your ad content and your ad budgets, and all ads come to Codify landing pages, we can track customer behavior and engagement with a level of detail that no one else in the industry has been able to achieve, until now.
We go way beyond tracking leads and phone calls. We want to know which ads and campaigns had the highest engagement rates with your inventory? How many people scrolled deeper than five cars into inventory? How many people went deeper than 10 cars into your inventory? Which ZIP Code had the highest ROI? Which ZIP Codes present an opportunity for conquest? And the list goes on…
We are not just changing the industry through technology, we’re also changing it by giving dealers a new level of visibility into their own marketing as to exactly how much was spent, where and on what. Despite what some may have claimed, this has never been done before. Change is what makes evolution possible, so let’s change things for the better for all of automotive.
Your numbers, at the tip of your fingers.
When it comes to spending money on advertising, the dealer should be in charge and the marketing company is simply there to achieve the dealer’s business needs. But in order for the dealer to be in charge, the dealer needs to know all of the KPIs in real time and at the tips of their fingers, not at the end of each month when the vendor reviews last month’s results.
Want to know how much you’ve spent on each model’s SEM last week? Want to know your impression shares for each model? Want to know your cost per click for each model? Want to know your average position? Want to know how many times your SEM provider made any changes to your account? These are the kinds of metrics that every dealership should have at the tips of their fingers so the dealership can set the course and let the SEM provider drive the marketing vehicle like a race car driver.
No need for Google Analytics or Google Ads certifications. No need to spend hours going through volumes of data. Just a fast and user-friendly interface available 24/7, with all the numbers you need to call the shots…because you should be calling the shots, not the vendor.