Before engaging with Codify Automotive, Zamora Auto Group was facing significant pressure in their local market. They relied heavily on Pay-Per-Click (PPC) advertising to maintain visibility, resulting in high monthly expenses that eroded profitability. At the same time, their organic search presence lagged behind competitors, allowing other dealers to dominate free, high-intent traffic from local search.

Zamora Auto Group needed a partner that could:

• Reduce dependence on paid advertising by making current campaigns more efficient.
• Boost organic visibility to capture free, long-term traffic.
• Increase market share without increasing-and ideally reducing-the overall marketing budget.
  

Codify Automotive deployed a dual-focus strategy that targeted both immediate efficiency (PPC) and long-term asset building (SEO), fulfilling the client’s ambitious goals. The main area of focus is listed below:

1) PPC Cost-Efficiency and Spend Reduction

Codify Platform’s advanced AI-driven algorithms audited existing campaigns and implemented automated optimization processes, including:

• Negative Keyword Mining: Automatically identifying and excluding non-converting searches (e.g., competing brands or job inquiries) that were wasting budget.
• Hyper-Focused Targeting: Intelligently reallocating spend to high-intent keywords linked to inventory or specific service needs, maximizing ROI for every click.
  

Outcome: Codify Platform achieved the goal of spending less on PPC while maintaining or improving lead volume.

To drive sustainable growth, Codify implemented a local search dominance strategy:

• Google Business Profile (GBP) Optimization: Ensured the GBP was fully optimized, verified, and actively managed for ranking signals such as photos, Q&A, and review responses.
• Local Citation Building: Standardized Name, Address, and Phone (NAP) information across key directories and platforms.
• Geo-Targeted Content: Developed website content explicitly optimized for local queries.

Outcome: This work propelled the client to the very top of organic search results for local service and model-specific searches.

Codify Automotive delivered measurable, transformative results that secured Zamora Auto Group’s position as a local market leader. Through improved PPC efficiency and strengthened organic visibility, the dealership reduced wasted spend while increasing high-intent traffic.

• Reduced PPC waste while maintaining (and improving) lead volume.
• Reached top local organic rankings for service and model-specific searches.
• Captured more free, high-intent traffic through local SEO improvements.
• Increased market share validated through competitive visibility analysis.