Our Leadership
Meet key members of our team and learn more about our experience and
how we help power and accelerate your digital marketing.
Alan Ezzati
Founder and Chief Executive Officer
Read Alan's Bio
Alan Ezzati is a proven innovator in automotive technology with a singular, career-long mission: to make life easier and more profitable for dealerships by removing technological complexity.
Alan first brought this vision to life as the founder of String Automotive. Under his leadership, String pioneered a transformative platform that empowered dealers with smarter, more actionable data, fundamentally changing how they approached market intelligence, inventory optimization, and customer strategy.
He established Codify Automotive after recognizing the next great inefficiency facing retailers: the confusing, expensive, and unpredictable realm of digital marketing and SEO. Alan’s perspective is clear: dealers don’t need more noise – they need tools that simply work.
Today, Alan leads Codify Automotive in delivering on that promise. The platform is engineered to automate the busywork, ensure real-time accuracy across a dealer’s entire digital presence, and produce real, consistent SEO results. Alan is building Codify on the belief that the future of automotive retail belongs to dealers who can effectively leverage clean data, simple automation, and truly transparent marketing systems to compete without being buried in operational complexity.
Steve Botello
Chief Revenue Officer, Partner
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Steve Botello is the Chief Revenue Officer at Codify Automotive, bringing a disciplined, results-driven approach cultivated during his service as a U.S. Air Force Veteran to the world of SaaS technology and automotive retail.
As a leader focused on growing market share for auto dealers, Steve champions the use of efficient, outcomes-based technology over complexity, leveraging his expertise to ensure that sales and strategic initiatives are directly tied to tangible success.
His philosophy is rooted in providing guaranteed results, meaning he focuses on deploying Codify’s transparent, automated SEO and marketing systems to deliver predictable, measurable financial impact for every dealer partnership, driving market dominance through discipline and execution.
Mahsa Ghavamian
Vice President of Marketing
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Mahsa Ghavamian embodies a dynamic entrepreneurial spirit honed through years of successfully building and growing businesses across various fields. As a strategic marketing leader, she brings a depth of experience in driving customer engagement, brand development, and scalable growth that transcends industry boundaries.
Mahsa’s career is defined by her ability to identify market needs and create streamlined, effective strategies to meet them. Her background is rooted in leveraging smart business processes and data-driven marketing to achieve ambitious goals.
This wide-ranging experience allows her to approach the complex challenges of automotive retail with a fresh, innovative perspective, ensuring that Codify Automotive’s solutions are not only technically sound but also strategically positioned for maximum market impact.