833.CODIFY1 info@codifyauto.com

Website Optimization

Fewer clicks to “my car” mean more leads.

Website Optimization

Fewer clicks to “my car” mean more leads.

Make a better impression and convert.

Your website often forms your customer’s first impression of your dealership and it’s where customers will either find everything they’re looking for within seconds or bounce back to a search engine or worse yet, your competitor’s websites. Your website must be an elegant representation of your organization, your brand and what you can do for the customer. That said, elegant is always simple but simple isn’t always elegant.

Today’s web shoppers are in control and very impatient. In other words, the less they need to click to find what they came for, the more likely they are to engage! Simply put, fewer clicks to “my car” result in more conversations. We’ve spent years studying car shoppers’ behavior patterns (both digitally and focus groups) and know what they’re looking for and how they use a dealer’s site to find it. Our clients are pleasantly surprised at the impact a conversion rate increase of even 1% has on their actual revenues.

From the instant a car shopper sees your online ads to the time they interact with the landing pages tailored to their search with your best offers, everything is synchronized! At each step of the online car shopping process the message is reinforced to ensure that your offers and your dealership are the ones that are top of mind. 

Give them what they want. 

Traditional website vendors implement a website based on a certain templated design. They don’t manage the content of the site and therefore, don’t take an active role in ongoing site optimization. Regardless of which vendor you’ve chosen for your website, we ensure that your website offers car shoppers exactly what they want, when they want it, in order to convert them from a visitor to your customer.

Another factor that is all too often overlooked in website optimization is the consistency between the messaging in your advertising and your website content. If an ad brings a visitor to your website, we make sure they find exactly what they came for as soon as your site loads on their screen. 

Ultimately, the goal of a well-optimized website is to get the visitor off of your website and in touch with your sales and service people as soon as possible. 

Give them what they want. 

Traditional website vendors implement a website based on a certain templated designs. They don’t manage the content of the site and therefore, don’t take an active role in ongoing site optimization. Regardless of which vendor you’ve chosen for your website, we ensure that your website offers car shoppers exactly what they want, when they want it in order to convert them from a visitor to your customer.

Another factor that is all too often overlooked in website optimization is the consistency between the messaging in your advertising and your website content. If an ad brings a visitor to your website, we make sure they find exactly what they came for as soon as your site loads on their screen. 

Ultimately, the goal of a well optimized website is to get the visitor off of your website and in touch with your sales and service as soon as possible. 

 

With over 15 years of experience in user interface design and website optimization we employ best practices and fine tune them with our experience-based expertise to help you help your customer find what they’ve come to your virtual showroom for with the fewest number of clicks.

Dare to be different.

You and your competitors can use the same website platform company and have similar websites or you can rely on us to make sure that your website is customized to your business and advertising efforts, and optimize your site to help your customers find what they came for–“my car”–with the fewest possible number of clicks and be in touch with you within seconds.

Once we’ve honed the site and keep the site synchronized with the rest of your advertising efforts, we continuously rely on your own data to ensure results and better numbers and ratios from your site than your competition sees from theirs.