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Automotive Onsite and Offsite SEO

From Local & Global Search to Foot Traffic

Automotive Onsite and Offsite SEO

From Local & Global Search to Foot Traffic

The Role of Search Engines in Car Buying

Search engines are critically important to today’s dealer because they play vital roles in all phases of the car buying process. Car shoppers use search engines to research a wide range of  topics that will effect their purchase decision such as which make/model to choose, how much to pay for a car and even which dealers they can trust. In other words, car shoppers in both the upper and lower part of the sales funnel use search engines to make purchase decisions and knowing how to engage with them through search engines offers tremendous opportunities to today’s dealers.

However, the world of SEO can be dauntingly complex, incredibly competitive and always a moving target. For over 15 years, we’ve helped our dealers win the hearts and minds of digital customers by helping them put the right information in front of the right eyeballs at the right time.

Simple isn’t always easy.

Although search engines have evolved and improved over the years, many of the fundamentals of great SEO remain much the same as they were when Google was just a baby and three of those simple yet powerful ingredients are: Authority, Trust and Relevance. In other words, how relevant is your site to what the searcher is looking for and how important and credible is your domain. It’s that simple but it’s not that easy. When it comes to relevance, success ultimately depends on knowing which key phrases lead to sales and which lead to false positives — numbers that may look impressive but ultimately don’t yield revenue. As for establishing authority, it is something that can take years to build up and must be maintained on a ongoing basis. In the end it comes down to knowledge gained from years of experience and good old fashioned elbow grease..

Simple isn’t always easy.

Although search engines have evolved and improved over the years, many of the fundamentals of great SEO remain much the same as they were when Google was just a baby and three of those simple yet powerful ingredients are: Authority, Trust and Relevance. In other words, how relevant is your site to what the searcher is looking for and how important and credible is your domain. It’s that simple but it’s not that easy. When it comes to relevance, success ultimately depends on knowing which key phrases lead to sales and which lead to false positives — numbers that may look impressive but ultimately don’t yield revenue. As for establishing authority, it is something that can take years to build up and must be maintained on a ongoing basis. In the end it comes down to knowledge gained from years of experience and good old fashioned elbow grease..

Want to know a secret?

When it comes to SEO there are no secrets! It’s all about employing the right techniques and keeping an eye on the results. Then you measure the results again and refine things on an ongoing basis. Our philosophy has always been that an educated dealer is our best client. We share our knowledge and expertise with our clients rather than play into the “black box” or “secret sauce” gimmick that is all too often offered up as an answer to a dealer’s questions. Knowledge is power and we empower our dealers so they can help us help them rather than keeping our “secret sauce” close to our chest.