Codify Conversions
Finding “My Car” in your inventory.
Fewer clicks = More Leads
No matter how much traffic your marketing efforts generate through digital and traditional advertising, if your web pages don’t lead to more feet in your showroom, the return on your marketing investments will be minimal at best. In other words, if you don’t make it easy for them to find what they came for, you’ve spent tens or even hundreds of thousands of dollars only to fail at the very last step.
A 1% increase in conversion rates means hundreds of thousands of dollars in revenue to your dealership. But how do you increase your conversion rates by 1% or more? The answer is a very simple one: give them what they want! We’ve been observing and analyzing the behavior of online car shoppers for nearly two decades and have learned exactly what they need in order to make an informed decision. By the time the customer lands on your website they know what they want down to trim level and optional equipment. Regardless of your choice of website provider, we offer customers easy to navigate landing pages with your offers and inventory that helps them find “My Car” without needing to click back and forth between pages to find the information they should be able to get within seconds. From the time the customer sees your ad, to the time they find “My Car”, we make each and every click in the customer’s journey, an informative step that helps them find their vehicle in your inventory.
Fewer clicks = More Leads
No matter how much traffic your marketing efforts generate through paid and organic search engine traffic, social media and traditional advertising if your web pages don’t convert visitors to leads and eventually feet in your showroom, the return on your marketing investments will be minimal at best. In other words, if you don’t make it easy for them to find what they came for, you’ve spent tens or even hundreds of thousands of dollars only to fail at the very last step.
A 1% increase in conversion rates means hundreds of thousands of dollars in revenue to your dealership. But how do you increase your conversion rates by 1% or more? The answer is a very simple one: give them what they want! We’ve been observing and analyzing the behavior of online car shoppers for nearly two decades and have learned exactly what they need in order to make an informed decision. By the time the customer lands on your website they know what they want down to trim level and optional equipment. Regardless of your choice of website provider, we offer customers easy to navigate landing pages with your offers and inventory that helps them find “My Car” without needing to click back and forth between pages to find the information they should be able to get within seconds. From the time the customer sees your ad, to the time they find “My Car”, we make each and every click in the customer’s journey, an informative step that helps them find their vehicle in your inventory.
Don’t make them jump through loops.
What is intuitively obvious is that the more customers need to click links and buttons on your website to find “My car” the more likely they are to leave your site and find their way to your competitor’s site. One of the fundamental principles of web design is that with every click of the mouse you lose 50% of your traffic! Yet, it’s astonishing just how many times the average consumer has to click from the time they see an ad to the time they get to the dealer’s site and have to navigate to a specific vehicle that matches their criteria.
We take control of every single part of the customer journey and will not allow bottle necks at any stage. As such, we don’t rely on the typically low conversion rates dictated by your website providers inventory pages or navigation paths. We make sure that the instant a customer lands on your website, they have everything at their fingertips to find the exact vehicle they are looking for in as little as a single click of the mouse.
Don’t make them jump through loops.
What is intuitively obvious is that the more times you make people click to find “My car” the more likely they are to leave your site and find their way to your competitor’s site. One of the fundamental principles of web design is that with every click of the mouse you lose 50% of your traffic! Yet, it’s astonishing just how many times the average consumer has to click from the time they see an ad to the time they get to the dealer’s site and have to navigate to a specific vehicle that matches their criteria.
We take control of every single part of the customer journey and will not allow bottle necks at any stage. As such, we don’t rely on the typically low conversion rates dictated by your website providers inventory pages or navigation paths. We make sure that the instant a customer lands on your website, they have everything at their fingertips to find the exact vehicle they are looking for in as little as a single click of the mouse.
Dare to be different.
By offering the best offers across the internet and reiterating them on your landing pages, we pique the customer’s interest. However, that’s not enough to convince a them to connect with you. Car shoppers connect with car dealers after they find the exact Model, Trim, Color and Equipment that they are willing to pay for. What we’ve learned is that no landing page is complete without the best inventory pages to convert piqued interest into an engaged customer.
Codify your digital from the time you serve up an ad to the time they engage with you on your landing pages and reap the benefits of higher conversion rates on your marketing dollars while your competitors struggle with bounce rates and higher marketing costs.
Dare to be different.
By offering the best offers across the internet and reiterating them on your landing pages, we pique the customer’s interest. However, that’s not enough to convince a them to connect with you. Car shoppers connect with car dealers after they find the exact Model, Trim, Color and Equipment that they are willing to pay for. What we’ve learned is that no landing page is complete without the best inventory pages to convert piqued interest into an engaged customer.
Codify your digital from the time you serve up an ad to the time they engage with you on your landing pages and reap the benefits of higher conversion rates on your marketing dollars while your competitors struggle with bounce rates and higher marketing costs.